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Work Truck Websites & Inventory Systems

A Successful Website is Based on:

1. Knowing Your Target Market
2. Knowing Their Needs
3 Satisfying Those Needs(*)

Who Is Your Target Market:   Work Truck Buyers

What Are They Needing From You:    A Work Truck

What Do They Need (From Your Website) To Satisfy Their Need(*):

Buyer’s Need: Results – Work Truck Buyers know exactly what they need and won’t spend a great deal of time searching for that vehicle before moving on to another dealer’s website!

Buyer’s Need: Information – Work Truck Buyer’s vehicle requirements and therefore their vehicle information needs are different than that of the retail buyer!

Buyer’s Need: Knowledge -Work Truck Buyers need to know they will be working with work truck professionals. Professionals can help them make the right decision for their business!

How many of these needs does your current website provide?

Studies show 80% of car buyers use the Internet for their next car purchase.

No studies were found for work truck buyer’s percentages, but experience indicates it is similar.

Studies show 80% of car buyers use the Internet for their next car purchase.

We believe work truck buyers’ percentages are higher!

FACT: The Success of any Website or Website Inventory Is Based on Two Things
1. Knowing Your target market. (Work Truck Buyers)
2. Satisfying their needs. (See Below) 
Results – They know exactly what they need and won’t spend a great deal of time searching for that vehicle before moving on to another dealer’s website!
Information  – Their vehicle requirements and therefore their vehicle information needs are different than that of the retail buyer!
Knowledge  – They need to know they will be working with work truck professionals. Professionals can help them make the right decision for their business!

Below is how our system addresses each of  these needs.

Our Inventory’s Quick Search Offers Immediate Results

Work Truck Buyers know exactly what they need and won’t spend a great deal of time searching for that vehicle before moving on to another dealer’s website!

Your website can include a Quick Search section, similar to this example. 

Clicking a truck type will show the buyer every truck in your inventory of that truck type.

This Search can be included on any webpage, even your current website.

The above Quick Search is from one of your dealerships and appears on their Work Truck’s Home page. 

IN 1 CLICK our Quick Search ensures the buyer finds every truck in your inventory that meets their needs. Below is an example of what that might look like on your website

Our Quick Search can be included on any webpage, even one from your current website.

The search can be text or image based and the truck types included are selected by the dealership.  

Below is an example of an image based Quick Search.

Image Quick Search

In today’s market you may not have the truck they need, but they will know that you sell that type of truck.

Our Inventory Provides Information The Work Truck Buyer Wants

Work Truck Buyer’s vehicle requirements and therefore their vehicle informational needs are different than that of the retail buyer!

(Example Of Our Search Results Page)

Our work truck inventory offers information like: Relevant Truck Titles, Upfit Body Information, GVWR, GCWR (Pickups), Wheelbase, Cab-to-Axle (Chassis & Cutaways), Rear Axle Information, and more.

Information Like:
  • Relevant Truck Titles
  • Upfit Body & Options
  • GVWR
  • GCWR (Pickups)
  • Wheelbase
  • Cab-to-Axle (Chassis & Cutaways)
  • Rear Axle Information

Our Landing Page Provides Valuable Information About Your Dealership

Not Every Buyer Visiting Your Website Will Know Your Dealership.   A Work Truck Landing Page Will Provide the Buyer Relevant and Valuable Information About Your Work Truck Dealership.

(Example Website Home Page, Included In Our Advanced Marketing Package)

Our Inventory Will Be Customized To Meet Your Business Needs

Some Work Truck Dealership Need More Than Just the Common Truck Types and Search Options.  If You Are One of Those Dealership, We Can Help. 

Your Inventory Can Include Unique Vehicle Types

Industrial Vehicles

Farn Vehicles

Emergency Vehicles

Food Trucks

Big Rig Tractior and Trailers

Your Inventory Can Offer Specialty Search Options

Equipment 

Trailers, All Types

Fuel Type

Vehicle Accessories

Towing 10K+ Vehicles

Example of the Possibilities

We Also Offer Other Valuable Inventory Tools.
These Tools Can Make Your Life Easier and Your Success More Achievable.

Dashboard Report – Summary Version
You can have a great website, but if your marketing efforts are not generating website traffic, it will fail, and so might you. This information will be emailed to you weekly.
Commercial Truck Trader Updating
Our inventory system can update Commercial Truck Trader automatically every night. This ensures the inventory shown on Commercial Truck Trader is correct.
Valuable Inventory Routines
Our work truck inventory system offers many features.  These features are either valuable to the work truck buyer or you, the dealership.  Below are a few such features.

Need 3:  Knowledge – Our Website Provides Relevant Information About Your Dealership

Information Like: Work Truck Dealer Banner, 1-Click Quick Search Options, Work Truck Capabilities as a Dealer, Work Truck Staff Qualifications and Experience, …

(Example Website Home Page, Included In Our Advanced Marketing Package)

Work truck buyers visiting your website may not be familiar with your dealership.
A work truck website is your greatest opportunity to inform them as to all your dealership can offer their business.

We Also Offer Other Valuable Tools.
  These Tools Can Make Your Life Easier and Your Success More Achievable

Dashboard Report -Summary Version
You can have a great website, but if your marketing efforts are not generating website traffic, it will fail, and so might you. This information will be emailed to you weekly.
Commercial Truck Trader Updating
Our inventory system can update Commercial Truck Trader automatically every night. This ensures the inventory shown on Commercial Truck Trader is correct.
Valuable Inventory Routines
Our work truck inventory system offers many features.  These features are either valuable to the work truck buyer or you, the dealership.  Below are a few such features.
Fulfilling a Work Truck Buyer’s Needs is Your Ticket to Success
Our Success Is Measured By Your Success 

Most importantly, we report, to you, your weekly website visitor count.
Because without sufficient visitors, failure is a very real possibility! 

Work Truck Pros is part of Advanced Integration Technologies (AIT).  AIT has been helping companies manage and control their warehouse inventories since 1994. In 2005, we brought our inventory knowledge and know how together to create a work truck inventory system for dealer’s websites.

The inventory created is an excellent marketing tool for your work truck inventory. It is one of the most comprehensive marketing solutions for work trucks on the market today.

Most of our competitors stop there, but marketing is only part of the solution.  Inventory management is the other part. You will find that our extensive management reports provide helpful, insightful information about your inventory.  This information can help you make informed stocking decisions, so you have the right trucks at the right time.