Work Truck Websites & Inventory Systems
A Successful Website is Based on:
1. Knowing Your Target Market
2. Knowing Their Needs
3 Satisfying Those Needs(*)
Who Is Your Target Market: Work Truck Buyers
What Are They Needing From You: A Work Truck
What Do They Need (From Your Website) To Satisfy Their Need(*):
Buyer’s Need: Results – Work Truck Buyers know exactly what they need and won’t spend a great deal of time searching for that vehicle before moving on to another dealer’s website!
Buyer’s Need: Information – Work Truck Buyer’s vehicle requirements and therefore their vehicle information needs are different than that of the retail buyer!
Buyer’s Need: Knowledge -Work Truck Buyers need to know they will be working with work truck professionals. Professionals can help them make the right decision for their business!
How many of these needs does your current website provide?
No studies were found for work truck buyer’s percentages, but experience indicates it is similar.
We believe work truck buyers’ percentages are higher!
Below is how our system addresses each of these needs.
Our Inventory’s Quick Search Offers Immediate Results
Work Truck Buyers know exactly what they need and won’t spend a great deal of time searching for that vehicle before moving on to another dealer’s website!
Your website can include a Quick Search section, similar to this example.
Clicking a truck type will show the buyer every truck in your inventory of that truck type.
This Search can be included on any webpage, even your current website.
The above Quick Search is from one of your dealerships and appears on their Work Truck’s Home page.
IN 1 CLICK our Quick Search ensures the buyer finds every truck in your inventory that meets their needs. Below is an example of what that might look like on your website
Our Quick Search can be included on any webpage, even one from your current website.
The search can be text or image based and the truck types included are selected by the dealership.
Below is an example of an image based Quick Search.
Image Quick Search
In today’s market you may not have the truck they need, but they will know that you sell that type of truck.
Our Inventory Provides Information The Work Truck Buyer Wants
Work Truck Buyer’s vehicle requirements and therefore their vehicle informational needs are different than that of the retail buyer!
Our work truck inventory offers information like: Relevant Truck Titles, Upfit Body Information, GVWR, GCWR (Pickups), Wheelbase, Cab-to-Axle (Chassis & Cutaways), Rear Axle Information, and more.
Our Landing Page Provides Valuable Information About Your Dealership
Not Every Buyer Visiting Your Website Will Know Your Dealership. A Work Truck Landing Page Will Provide the Buyer Relevant and Valuable Information About Your Work Truck Dealership.
Our Inventory Will Be Customized To Meet Your Business Needs
Some Work Truck Dealership Need More Than Just the Common Truck Types and Search Options. If You Are One of Those Dealership, We Can Help.
Big Rig Tractior and Trailers
Trailers, All Types
Towing 10K+ Vehicles
Example of the Possibilities
We Also Offer Other Valuable Inventory Tools.
These Tools Can Make Your Life Easier and Your Success More Achievable.
Need 3: Knowledge – Our Website Provides Relevant Information About Your Dealership
Information Like: Work Truck Dealer Banner, 1-Click Quick Search Options, Work Truck Capabilities as a Dealer, Work Truck Staff Qualifications and Experience, …
Work truck buyers visiting your website may not be familiar with your dealership.
A work truck website is your greatest opportunity to inform them as to all your dealership can offer their business.
We Also Offer Other Valuable Tools.
These Tools Can Make Your Life Easier and Your Success More Achievable
Most importantly, we report, to you, your weekly website visitor count.
Because without sufficient visitors, failure is a very real possibility!